In addition to our feature Introducing: Wunder Workshop and the new “Adaptogen CBD Oil“, we also had the chance to ask co-founder Zoe Lind van’t Hof some questions to go into a little bit more depth on the brand’s ethical and sustainable values to promote a transparent relationship between grower and consumer.
“Consumption With Purpose®” is a key part of the WunderWorkshop identity. Can you tell us a little more about why you are a purpose-led company and how it fits into the amplification of the wellness benefits of the cannabis plant?
I am a strong believer that everyone should have the right to find and live their purpose. I am very fortunate to have found my purpose and to be living it daily, it is constantly evolving, and it constitutes this incredible life force which gets me through the ups and downs of life.
In both my personal and business life I try and live everything the most purposeful way possible. For me, Purpose, among other things, embodies clarity and consciousness. Whether it is about the source of my clothing or the ingredients we use at Wunder Workshop, I believe in the energetics and their vibrations. Therefore, it is essential we support the environment and the farmers/makers, that radiate their purpose in everything we consume. This shouldn’t really be an exception but the norm. This vibration is at the core of everything, and the cannabis plant is just another beautiful example of an element that has incredible purpose, through its myriad of potent compounds.
Can you tell us a little more about the sourcing process of turmeric, and the health benefits of incorporating turmeric into Wunder Workshop products?
We pride ourselves on our integrity when it comes to sourcing. We vet our suppliers very thoroughly, even if the certificates look good, we always want to build a personal relationship with them, and wherever possible we visit the farmers. This is the case with all of our ingredients that we source from Sri Lanka, we have been visiting them for the last 6 years to continue our connection with the source and be confident in sharing the most high vibe ingredients.
You discuss the ancient and traditional wisdom of medicinal plants. What knowledge do you feel that we are regaining as a species that we lost over time and how is this helping us as a collective?
Connection. We have lost all sense of connection, from the source of our food to clothing, anything we consume. This disconnect causes all kinds of issues across the world, look at the political situation and our health system. The primary connection that we are most disconnected from is nature and our fellow human beings. I believe that by connecting to nature we learn to understand our impacts that we have as humans, and we also learn to appreciate it more. This connection is fundamental to ancient wisdoms, who see our bodies as a holistic form. There is no separation between mental health, physical health and nature. Through mindful practices we are turning our focus inwards and thus finding more empathy with our outer world.
Recognising the divine feminine within the wider cultural and spiritual value of the plant is something we have in common; can you tell us more about your connection with the plant and the brand’s investment into women empowering projects?
Mother nature’s divine feminine energy is apparent all through the plant world and thankfully in this current era the female sensual energy is becoming a more creative life force. During our previous Piscean age, women were ripped from their roots and sexually dominated, and the masculine and the feminine energies were imbalanced. Our Aquarian Age is a return to honouring the Divine Feminine. It is essential in our business to empower women. The farms we work with celebrate the role of women and we invest in women empowering projects in Sri Lanka that create further abundance for females within society.
Specifically with regards to the new Adaptogen CBD Oil, what makes it special and innovative and how can consumers benefit from this product?
We strongly believe in synergy of plants, and the importance of elevating each ingredient with another plant that work as an amplifier. All the ingredients on their own are wonderful and have beautiful benefits, but by creating an alchemy between them we hope to elevate it’s potential.
We are excited to be working with Mucuna pruriens, one of the newer plants in the Wunder Workshop offering. It works directly on your dopamine levels and I think it has huge potential for our busy modern lifestyles. Working with powerful plants can have a positive effect on our ability to thrive in challenging situations. That being said, we strongly believe in a balanced lifestyle and no single ingredient or plant will solve all ailments without looking after our mental wellbeing too, connecting with nature and finding peace and quiet among the hustle and bustle.